From 2001 to 2013, Xiling Snow Mountain successfully undertook International ice and snow in the south China 13 times. Ice and Snow Festival has a profound influence on south China and becomes the symbol of Sichuan’s winter travel. It changed the past "winter off-season" situation in Sichuan, Chengdu and has been heavily promoted the winter tourism development in Sichuan. So the Ice and Snow Festival became a major event of winter tourism.
Ice and Snow Festival begins at later in December and the “Fantasy Snow Travel” lasts three months.
During the festival, we hold different activities with theme of snow, such as the ice engraving match, snow and ice labyrinth and snow play match etc. The festival attracts numerous traveler from many areas such as Taiwan, Hong Kong, Macao, Southeast Asia and even the USA and Europe.
Success of Ice and Snow Festival provides a lot of opportunities to local travel business and the related business, for instance, the transportation, food industry, hotel, travel agencies and nearby scenic spots.